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Call for PapersOn this page.
Call for PapersThe 2009 INSM Conference Committee invites submission of competitive papers, work-in-progress papers and proposals for Special Interest Sessions for the 2009 Conference. Highest quality conference papers will be published in a ‘special section' in an upcoming edition of Social Marketing Quarterly . How to SubmitPlease submit all refereed papers to INSM09@swin.edu.au.
Please attach two separate files to the email:
Conference TopicCompetitive papers, work-in-progress and special interest sessions addressing the Conference theme are encouraged. The conference theme: Sustainable social enterprise has a number of different dimensions. In this context, the term ‘sustainable' may mean a socially sustainable action that is capable of being maintained over the longer term (for example social entrepreneurship ventures); environmental sustainability; corporate social responsibility efforts; as well as organisational sustainability (which may or may not be financial). In addition, the concept has been applied extensively to health programs which need to be (self) sustainable beyond the initial investment of externally applied effort. All of these interpretations are welcome to be challenged and debated. The term ‘social' also has multiple interpretations which the conference aims to develop. One common interpretation focuses on the 'socially desirable' aims which society seeks to achieve through (typically not-for-profit) marketing effort. A second interpretation appears to confuse 'social' marketing' with 'societal' marketing - basically 'socially responsible' commercial marketing, which cares for the physical and social environment. A third less common understanding of 'social marketing' combines 'socially desirable' aims with a strong focus on the relationship , network and community elements – the ‘social' dimensions- of marketing methodology . The contrasting dominant social marketing paradigm presents as top down, mass communication driven programming, which risks pinning the marketer's hope on short term advertising and the like, rather than attempting the long term grind of marketing which works primarily through different levels of 'social' connection. Papers and special interest sessions may cover any of the following topics:
Details for AuthorsAll papers and special interest topics submissions must be submitted electronically and must be received by the extended deadline of Friday, 3 rd April 2009, 4.00 pm. Details of the submission process are given at:
Papers must conform to the format instructions. Please keep an exact copy for future reference. Papers will be subjected to formal double blind peer review. Authors will be notified of acceptance, rejection and/or suggested modifications as soon as the review process has been completed. Decisions by the Conference Chair(s) are final. Please see key dates for submission and revision deadlines. It is a condition of acceptance of the paper that at least one of the authors must attend the conference and present the paper. Details of submission and review are given at:
Reviewers for 2009 INSM will judge all manuscripts on the basis of their contributions to the development of nonprofit and social marketing thought, and development and social marketing practice. Papers will be judged on their overall quality and their contribution to the theme. Conceptual and controversial papers are encouraged. Back to TopPractitioner Contribution StreamPractitioners are encouraged to submit an Executive Abstract (one page document) for consideration as a 20 minute presentation (with PowerPoint slides) at the Conference, which incorporates the following headings:
Please email contributions for consideration by 3rd April, 2009, to INSM09@swin.edu.au Back to TopWorking-in-progress papersThis conference aims to provide an opportunity to exchange ideas in a formative and inclusive environment. To this end authors at the early stages of research are invited to submit papers for feedback using the double blind review process. Please indicate in your submission whether your paper is submitted in the competitive or work-in-progress track. Please email contributions for consideration by 3rd April, 2009, to INSM09@swin.edu.au Back to TopSpecial Interest SessionsSpecial Interest Sessions provide an opportunity for focused discussions on new, innovative and emerging topics within nonprofit and social marketing. Organisers of special interest sessions are invited to submit a proposal for consideration by the Conference Committee. Proposals must include a rationale, an outline of the issues to be discussed and the name(s) and qualifications of a proposed Chair(s). Please email contributions for consideration by 3rd April, 2009, to INSM09@swin.edu.au Back to TopPublicationAll papers accepted for presentation following the formal review competitive process will be published in the Conference Proceedings. These proceedings will be provided to all conference delegates, and will be available for sale to the general public. Proceedings will have an ISBN. Back to TopInvitation to ReviewAcademics interested in assisting with the review process should register their interest with the Review Chair. Please nominate your interest and your field of expertise by email to: INSM09@swin.edu.au. 2008 INSM Conference PapersPlease go here to find conference papers from the 2008 INSM Conference. Back to TopBack to Top
Last reviewed:
19/08/2009
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