|
|
VU-Internet >
INSM Conference >
Home
Tuesday 14 and Wednesday 15 July 2009, Victoria University, 295 Queen St, Melbourne
Co-hosted by
Keynote speakers
Nancy Lee (Keynote Address)
Gill Walker - Managing Director, Evergreen Advertising and Marketing
Sarah Davies
John Thompson
Conference Proceedings
Conference Handbook (includes abstracts)
View the  Conferernce Handbook (PDF, 482 KB)
Conference Papers
| Author | Title |
| Barnes, Taffe. |
Encouraging Sustainable Cleaning In Childcare Through Participatory Design (PDF, 41 KB) |
| Barrie, Jones, Phillipson. |
Alcohol advertising during free to air television sporting broadcasts in Australia (PDF, 47 KB) |
| Barrie, Jones, Wiese. |
“Ice is crazy but if you just smoke a bit of dope it’s not that bad”: Formative research for a drug-driving social marketing campaign in the ACT (PDF, 35 KB) |
| Bedggood, Nicholson. |
The Choice, Implementation and Benefits of Corporate Social Responsibility Initiatives (PDF, 55 KB) |
| Black. |
Adopting or Rejecting Sustainable Consumption Practices: The Role of Identity Conflicts (PDF, 40 KB) |
| Boysen Anker, Stead. |
What is Commercial Social Marketing? And Is It a Force for Good or Bad? (PDF, 41 KB) |
| Brennan, Binney, McCrohan. |
Implanting sustainability in business strategies:
CSR, Ethics or the Law (PDF, 42 KB) |
| Campbell, Brennan. |
Riding without a saddle (PDF, 44 KB) |
| Carvalho, Mazzon. |
Nota Fiscal Paulista: Proposition of a theoretical model in Social Marketing (PDF, 44 KB) |
| Durif, Julien. |
What do we really know about green products? Summary and meta-analysis of 30 years of research (PDF, 127 KB) |
| Durif, Roy, Dubé, Lebrun. |
Towards a better understanding of consumers’ reluctance to buy green products:
An exploratory study on perceived risks (PDF, 64 KB) |
| Hoek, Lamb. |
Supporting Responsible Consumption? – Yeah Right! An Analysis of Alcohol Promotions and Editorial in Student Publications (PDF, 44 KB) |
| Hoek, McLean, Insch. |
Ideological or Evidence-Based?
Evaluating School Based Food Regulation Decisions (PDF, 70 KB) |
| Hoek, Newcombe, Walker. |
Sustainability and Smokefree Behaviour: An Evaluation of a Social Norms Campaign (PDF, 121 KB) |
| Josiassen, Assaf, Pandit. |
Exploring the role of income on consumers’ use of product-country image (PDF, 36 KB) |
| Kamaruddin. |
The role of religion on family planning in Malaysia: An implication for social marketing (PDF, 35 KB) |
| Lobo, Brennan, Whitefield. |
Leveraging social marketing strategies to promote global citizenship among university students (PDF, 54 KB) |
| Lodge, Binney, Lloyd Walker. |
Bringing Corporate Social Responsibility to Life –
The Onus is on the Nonprofit Organisation (PDF, 54 KB) |
| Madden-Hallett. |
Identifiers of Corporate Ethics (PDF, 46 KB) |
| Morony, Hill. |
A pilot study in higher education marketing implementation constraints (PDF, 51 KB) |
| Mulyanegara, Tsarenko. |
How does market orientation affect church participation? An empirical examination (PDF, 97 KB) |
| Neale, Vitartas. |
A conceptual model of recycling behaviour
for away-from-home residents (PDF, 59 KB) |
| Parker. |
The Challenges of Social Marketing in Practice:
Hand washing in Rural and Remote Vietnam (PDF, 104 KB) |
| Perera, Hill, Puncheva. |
Climate Change, Value Orientations and Consumer Behavioural Adaptations (PDF, 58 KB) |
| Savage, Brennan. |
Achieving Corporate Social Responsibility: The Ethics of Souvenirs (PDF, 56 KB) |
| Sharp, Reynolds, Anderson. |
Establishing Sustainable Online Residents Panels for Local Government – Pilot Results (PDF, 59 KB) |
| Vocino, Polonsky. |
Testing the Psychometric Properties of Clary’s Volunteer Motivation Scale with Online Panel Members (PDF, 147 KB) |
| Waller. |
Advertising Agencies See the Pros of Pro-Bono (PDF, 40 KB) |
| Wetsch, Pike. |
Subculture with a Cause: Creating a Sustainable Cause-Related Marketing Campaign with Reciprocal Benefits (PDF, 37 KB) |
| Zainuddin, Russell-Bennett, Previte. |
Value in social marketing: A qualitative exploration within government health services (PDF, 87 KB) |
Last reviewed:
19/08/2009
|
